Postmodernism

Postmodernism is the work which by does not look to the future. By this I mean not creating new ideas, but using ideas that have already been used and slightly changing them. Many media texts use it but sometimes it takes some careful looking at to understand them. There are many aspects of postmodernism :

Pastiche - Borrows work and ideas from others
Parody - Takes an idea, copies it to make it funny - Scary Movie
Reflexivity - Refers to itslef and uses internal references
Quotation - Repeats and quotes from other sources
Intertextuality - Uses different text in order to add new meaning.

I was looking at an episode of The Simpsons "Simpsoncalifragilisticexpiala(Annoyed Grunt)cious " that was a parody of the Disney film Mary Poppins. A few ideas that The Simpsons used was obviously the nanny, who was called Shary Bobbins. They used references to Quentin Tarantino's Resivour Dogs and Pulp Fiction, aswell as English history and films with quotes about Jack The Ripper and Olver Twist.

I do not believe that any of our ideas used in our music video were "borrowed" and even though we did research on other music videos, we already had ideas set in our head.