Levi Strauss (No Not The Jeans Man)

Claude Levi-Strauss

Levi-Strauss believed that many media texts ran on Binary Oppositions. <---> Male To Female.

He Says how people subconsciously believe in Binary Oppositions. For Example, the war in Iraq at the moment.

America and England <------------------------------> Iraq

Clean Weapons <-------------------------------> Dirty Weapons

Only Kill Military Targets <-------------------------------> Kill Civilians

This theory runs directly with many texts that we use today.